HEART Holistic Wellbeing Strategy

Embedding wellbeing into every heartbeat of the employee experience

📈 $2.3M attrition savings | 🧠 55% mental health platform adoption | 💬 1,400+ resource clicks | 🎉 150+ HEART Awards | 🏆 9.0/10 wellbeing survey scores

🔍 The Challenge: Wellbeing That Felt Disconnected

Despite a strong set of benefits, our approach to wellbeing lacked cohesion.

Programs were scattered. Engagement was low. Employees didn’t always know where to go or how to access support. Managers felt under-equipped to lead conversations around mental health, balance, or burnout. And across our global teams, there was a growing need for inclusive, personalized resources that met people where they were — in different time zones, life stages, and cultural contexts.

We knew we needed more than intention.
We needed a holistic strategy to turn care into culture and scale with our people.

HEART Overview

📌 Background: Turning Support Into a System

Reward Gateway | Edenred always valued wellbeing. But in a fast-changing world, value alone isn’t enough.

That’s why I led the creation and launch of HEART — Healthy Everyday Actions Reached Together — a holistic wellbeing framework designed to make support accessible, integrated, and meaningful for every employee.

HEART reframed wellbeing from a set of benefits to a shared way of working. It expanded beyond just physical and mental health to include financial resilience, career development, community connection, and family care — all rooted in empathy and equity.

🛠️ My Role: Strategy, Messaging & Cultural Integration

As the lead for communications and engagement, I built the campaign strategy and activation plan that made HEART resonate across regions and roles.

Key initiatives included:

HEART Hub

Strategy Design

• Developed a 3-part delivery model:

  • Preventative (education, self-care tools)

  • Daily (habit-building nudges and routines)

  • Crisis (24/7 emergency and mental health support)

• Organized offerings into six pillars of wellbeing: Mental, Physical, Financial, Career, Social, and Family

HEART Rollout Communications Plan

Campaign Launch

• Timed HEART rollout with our Thank You Festival to tie wellbeing to recognition

• Delivered a daily content series on boom! and SmartHub, including:

  • Tips and resource spotlights

  • Employee stories and manager shoutouts

  • Six live “Wellbinar” events with over 200 attendees

• Distributed 900+ eCards and facilitated 150 HEART Award nominations with monetary boosts

Tools & Platforms

• Launched the Wellbeing+ app, integrating with:

  • nudge for financial education

  • Unmind for mental health

  • MoveSpring for wellness challenges

• Created 9 new Wellbeing Hubs on boom!, organized by life stage and need

• Developed a Leading With HEART guide to embed wellbeing into leadership practices

HEART Wellbeing + Challenge Map

Community & Inclusion

• Formed the HEART Wellbeing Network, a global group of employee champions

• Partnered with EP!C Networks to ensure content was inclusive and intersectional

• Drove visible leadership involvement to reduce stigma and increase participation

Feedback Loops & Measurement

• Leveraged our annual wellbeing survey and regular pulse listening to adapt strategy

• Tracked campaign performance through boom! analytics, usage data, and real-time feedback

💥 The Results: Wellbeing That Works — and Lasts

HEART transformed wellbeing from isolated programs to an everyday experience employees could trust.

• 💸 $190,000+ invested in global wellbeing initiatives

• 🧠 55% adoption of Unmind with 72% utilization of therapy and coaching

• 📲 1,400+ clicks on new wellbeing hubs

• 🏆 900+ eCards sent and 150+ HEART Awards distributed during launch week

• 🌐 6 global “Wellbinar” events with 200+ attendees

• 📉 Attrition below 10%, saving an estimated $2.3M in turnover costs

• 🧪 Survey scores as high as 9.0/10 for visibility, personalization, and manager support

Strategic Framework

❤️ Why It Matters

Wellbeing isn’t a perk — it’s a performance strategy.

HEART made support visible, accessible, and real. It connected our people to the resources they needed, the communities they cared about, and the purpose that drives them.

And in doing so, it helped create a workplace where people don’t just work better — they feel better.