Careers Site Relaunch
Turning a static site into a strategic magnet for top talent
🌍 Unified global experience | 📈 Increased candidate clarity and engagement | 💚 DEIB, recognition & wellbeing brought to the forefront | 🎯 Recruiters enabled to close offers with confidence
Revamped careers site homepage
🔍 The Challenge: A Site That No Longer Represented the Story
The careers site had become outdated — visually, structurally, and strategically.
The design no longer reflected our evolving mission, EVP, or global culture. Core differentiators like DEIB, wellbeing, and internal recognition weren’t visible, despite being essential to the employee experience. Content was buried or duplicated, navigation was unclear, and the overall tone felt disconnected from who we were becoming as a company.
We were missing a key opportunity to connect with top talent.
Leadership, Talent Acquisition, and the People team all recognized the same issue:
We needed a site that didn’t just list jobs — we needed one that told our story.
📌 Background: Rebuilding Our Front Door
At Reward Gateway | Edenred, we saw the careers site as more than a place to apply — it’s the front door to our culture. By late 2023, that door needed a serious update. The site didn’t represent our purpose, personality, or employee experience.
I led a full strategic refresh, partnering across departments to create a modern, mission-led, and user-friendly site that could scale globally and speak directly to candidates — clearly, inclusively, and compellingly.
🛠️ My Role: Strategy, Storytelling & Cross-Functional Collaboration
This project was where storytelling met design thinking. I led the messaging strategy, project roadmap, and content architecture — ensuring each section served a purpose and brought our culture to life.
Here’s how we transformed the experience:
Homepage Revamp
Rewrote the intro to reflect our mission and EVP
Added global stats (10M+ employees supported, 1,000+ RGers, 8 values-driven behaviors)
Swapped out the outdated video for a “Why I Love My Job” series featuring employee testimonials
About Page
Introduced our People Strategy pillars in an easy-to-scan scrollable format
Embedded our “At the HeaRt of It” podcast via Spotify widget
Updated leadership bios and values with quote-driven storytelling and fresh visuals
About-Us Page Before
About-Us Page After
Benefits Page Redesign
Simplified dozens of bullet points into four pillars: Financial, Health & Wellness, Work-Life Balance, and Growth
Framed benefits through the HEART wellbeing strategy and key tools like Unmind, nudge, and Wellbeing+
Rewrote copy to emphasize personalization, equity, and choice
Inclusive Culture Page
Refreshed our DEIB narrative to reflect our EP!C Networks and CSR strategy (People, Planet, Progress)
Highlighted external partnerships (Stonewall, Disability Confident, Modern Slavery Alliance)
Prepared for future additions like our gender pay gap report and supplier commitments
Team & Office Pages
Streamlined team descriptions and introduced custom iconography
Created space for future “Day in the Life” employee videos and 360° virtual office tours
Join Us Page Overhaul
Clarified each step of the application process across both Pinpoint and Workday
Updated recruiter contact cards with headshots and LinkedIn profiles
Added inclusive hiring language and accessibility messaging
Cross-Functional Collaboration
Partnered with TA to co-create team and job-level content
Engaged HRBPs and regional leaders to localize benefits and reflect cultural nuances
Worked closely with Web Development on structure, accessibility, and CMS implementation
Aligned with Brand and Marketing for SEO optimization and global Edenred consistency
💥 The Results: A Site That Reflects Who We Are
The relaunch turned a transactional experience into a meaningful journey for candidates.
🌍 Unified global site rolled out across platforms and regions
📈 Improved visibility for EVP, benefits, DEIB, and internal culture stories
🤝 Strengthened alignment between TA, People, and Brand functions
💡 Simplified the candidate journey with clearer paths to apply and explore
🎯 Enabled recruiters with a compelling tool that closes the gap between culture and careers
❤️ Why It Matters
This wasn’t just a refresh — it was a reintroduction.
The careers site now reflects the clarity, care, and culture candidates can expect from the moment they join. It tells our story in an authentic and inclusive way, while also equipping our teams to attract and convert top talent.
It’s a brand experience, a storytelling tool, and a conversion funnel — all in one.
