The Great Connection: Global Strategy Rollout
Creating alignment, momentum, and trust during organizational change
🌍 100% global reach | 💬 29,796 recognition moments | 🧭 97% strategy understanding | 🔊 700+ employee participants | 📣 82% LinkedIn engagement on external coverage
🔍 The Challenge: Navigating Change With Clarity
After the acquisition of Reward Gateway by Edenred, employees across regions were asking the same question:
Where are we going — and what’s my role in it?
Post-acquisition uncertainty had led to fragmented communication and confusion around leadership priorities, role clarity, and how teams were integrating.
Hybrid and global teams felt especially disconnected from the strategy and from each other. Leaders needed a way to share progress, recognize contributions, and build trust across every region.
📌 Background: Aligning Around a Shared Vision
In 2024, I led the internal rollout strategy for The Great Connection — a three-part global experience designed to unite people around the company’s vision, build belief in what’s next, and celebrate progress along the way.
We used connection as both a theme and a tool. The goal wasn’t just to update employees. It was to create emotional clarity, cultural momentum, and business confidence at a critical point in the company’s evolution.
🛠️ My Role: Planning, Messaging & Multi-Format Engagement
As the lead planner and content strategist, I partnered with our CEO, Executive Leadership Team, and local Experience Managers to bring The Great Connection to life across three key phases: in-person, virtual, and ongoing.
The great connection hub
Part 1: Global Roadshow (In-Person)
Hosted live events in Boston, Plovdiv, Sydney, and London
Delivered strategic town halls, live Q&As, and local recognition ceremonies
Launched a diary-style blog series to help remote employees feel part of the journey
Part 2: Virtual Global Town Hall
1-hour live broadcast spanning three time zones
Included a CEO-led strategy session, interactive polls, AMAs, and award recognition
Featured global storytelling, cultural videos, and a company-wide appreciation moment
Part 3: Connect60 Series (Ongoing Virtual Updates)
Monthly virtual broadcasts hosted by the CEO and ELT
Focused on financial performance, client wins, product updates, and employee spotlights
Encouraged real-time engagement through chat and voice Q&A
Tactical Deliverables
Developed a CEO communications kit with messaging framework, Q&A support, and post-event content
Created and distributed custom eCards, a glossary of terms, and FAQ guides
Designed boom! toolkits and internal blog content to support understanding and recognition
Partnered with DEIB, Product, and People teams to align storytelling across workstreams
Strategic Goal eCards
💥 The Results: Strategy That Reached and Resonated
The Great Connection delivered impact beyond awareness — it created alignment.
🌍 Reached 100% of employees across three continents
💬 29,796 Strategic Goal eCards sent through Appreci8
🧭 97% of employees said they understood the company strategy after attending
🎯 95% felt clearer about their role in achieving company goals
🎥 700+ employees joined events, AMAs, and content series
📣 82.1% LinkedIn engagement rate on external event coverage
❤️ Why It Matters
In times of change, employees don’t just need information — they need connection.
The Great Connection gave people more than a roadmap. It gave them belief. It brought unity to a newly combined company and helped everyone — from senior leaders to new hires — see how their work contributed to the bigger picture.
It turned strategy into a shared experience, grounded in trust and recognition.
