Unmind Mental Wellbeing Launch
Making mental health support accessible, inclusive, and embedded in everyday culture
🧠 55% platform adoption | 💬 72% therapy utilization | 💸 $2.3M saved through reduced attrition | 🌍 Global reach, personalized care
🔍 The Challenge: Wellbeing Support Felt Out of Reach
Mental health was always a priority in principle, but in practice, support was inconsistent.
Globally, employees struggled to find the right resources at the right time. There was no centralized, proactive solution — and what was available wasn’t always accessible, inclusive, or visible. Managers weren’t sure how to support their teams, and employees weren’t confident they had somewhere to turn.
Leaders recognized a clear gap:
We needed a solution that moved mental health from a passive benefit to an active part of our culture — something people could trust, use, and feel supported by.
📌 Background: Turning Strategy Into Action
As part of our HEART wellbeing strategy at Reward Gateway | Edenred, we committed to elevating mental health across the organization. We needed more than a message — we needed a meaningful tool employees could use, no matter where they were or what they were facing.
That’s where Unmind came in: a science-backed, digital platform for mental wellbeing. We launched it with a purpose-driven campaign, Love Your Mind, designed to reduce stigma and make mental health feel personal. By launching on Valentine’s Day, we framed it as an act of self-care — something we all deserve.
🛠️ My Role: Messaging, Momentum & Mindset Shift
As the communications and engagement lead, I developed and delivered the full launch strategy — from internal messaging to long-term engagement. Our goal was simple: make Unmind feel personal, not just practical.
Here’s how we brought it to life:
Campaign & Creative
Created Love Your Mind, a Valentine’s Day-themed campaign to reduce stigma and inspire care
Designed custom eValentines so employees could send messages of appreciation, empathy, and support
Our eValentines for Mental Health Awareness
Education & Enablement
Built a centralized Unmind hub on our engagement hub with how-tos, FAQs, and real-life stories
Developed tailored manager toolkits to build confidence in supporting mental wellbeing
Platform Awareness
Shared daily spotlights on Unmind features like Talk (therapy & coaching), Elevate (resilience), and Managers (leadership support)
Highlighted employee testimonials to show real-world impact and encourage adoption
Measurement & Momentum
Tracked anonymous usage and feedback through Unmind Insights
Integrated Unmind into key cultural moments like the HEART Virtual Roadshow and Thank You Festival
Promoted the platform across our Wellbeing+ app and global wellbeing centers
💥 The Results: A Culture Shift, Not Just a Launch
The numbers speak for themselves — and so do the stories.
🧠 55% of employees adopted the platform within the first 3 months
💬 72% utilization of Unmind Talk for therapy and coaching
💸 $190,000 invested in wellbeing programs through the campaign
📉 Attrition stayed below 10%, saving an estimated $2.3M in turnover costs
❤️ Why It Matters
This wasn’t just a platform rollout. It was a message: You matter. Your mental health matters. And you don’t have to go it alone.
By pairing strategy with storytelling, we created an environment where people felt safe to ask for help — and empowered to take care of themselves. Love Your Mind didn’t just spark conversations — it helped redefine how we support mental wellbeing at work.
And that shift? It’s still growing, one moment of care at a time.
