Global Brand Campaign Launch: The Power of Appreciation
Turning brand promise into employee pride across the globe
📣 1.2M+ impressions | 🎯 100% global reach | 🧡 350+ employee posts | 💬 Brand now lived, not just launched
🔍 The Challenge: Bridging the Gap Between Brand and Belief
Following the rebrand under Edenred, employees felt disconnected from the new external narrative.
The shift was happening, but internally, appreciation didn’t feel embedded. Teams didn’t clearly see how our brand, product, and people strategy aligned. We had a bold new purpose — Appreciation Appreciates — but no unifying moment to bring it to life for our people.
We needed more than a launch.
We needed employees to feel the brand, not just see it.
📌 Background: Making the Brand Real — Internally First
When we introduced our new global brand, we wanted our employees to be the first to experience it.
I led the internal launch of The Power of Appreciation, a global brand activation designed to inspire pride, connect culture to message, and showcase how appreciation is lived at RGER.
Through immersive moments, storytelling, and multi-channel engagement, we turned an external brand promise into something our people could own.
🛠️ My Role: Internal Launch Strategy, Engagement & Activation
As internal comms lead, I developed the campaign strategy, messaging, and experience design — aligning cross-functional teams to ensure the rollout landed with meaning and momentum.
Key activities included:
Appreciation Hub
Global Launch Events
Hosted branded celebrations across offices in the US, UK, and Bulgaria
Included livestreams, giveaways, and employee features to connect global teams
Transformed physical spaces into Power of Appreciation hubs
boom! & SmartHub Activation
Created a central campaign hub with recordings, shareable assets, and social toolkits
Published behind-the-scenes content and spotlight stories of employees who “live the brand”
Digital & Social Amplification
Launched an internal appreciation challenge and social media contest
Rolled out new appreciation eCards tied to the campaign visuals
Encouraged employee-created content using the hashtag #PowerOfAppreciation, which quickly became a top performer
Social Advocacy through the campaign
Strategic Alignment
Tied messaging to our EVP, recognition platform (Appreci8), and People Strategy
Partnered with Brand, Talent Acquisition, and Marketing to ensure consistency across internal and external touchpoints
💥 The Results: From Launch to Movement
The brand came to life — not just on screens, but in how our people showed up.
🌍 100% of employees reached across three regions
📣 1.2M+ impressions and 6,000+ engagements across LinkedIn and Instagram
🧡 350+ employee posts in the first week
💬 #PowerOfAppreciation became a top-performing internal and external campaign hashtag
💡 Boosted internal brand equity and connection to EVP across teams
Balloons
❤️ Why It Matters
We didn’t just say appreciation matters — we proved it.
The Power of Appreciation campaign turned our brand into something people could see, share, and be proud of. It united teams around our purpose, made recognition feel real, and created lasting momentum that connected our brand to everyday culture.
It wasn’t just a launch. It was a lift — and our people were the ones carrying it forward.
