EP!C Roadshow: Celebrating DEIB in Action
Bringing belonging to life through storytelling, strategy, and employee-led culture
🫶 12+ global events | ✍️ 46 blogs published | ✅ Level 1 Disability Confident status | 🌍 2,097 volunteer hours | 🔊 DEIB fully integrated into strategy and storytelling
🔍 The Challenge: DEIB Needed More Than Awareness — It Needed Connection
While DEIB had always been a priority at RGER, it often sat outside the core business narrative.
Employee Resource Groups (EP!C Networks) were doing incredible work, but lacked consistent visibility and support. Employees were eager for more ways to connect around shared identity and purpose. Our People Leadership recognized a gap:
We needed a moment that celebrated inclusion, elevated employee voice, and reinforced DEIB as a business imperative, not an extracurricular.
📌 Background: Turning DEIB Into a Company-Wide Celebration
Reward Gateway | Edenred believed DEIB is a journey that deserves to be seen and shared.
To bring this belief to life, I led the communications and creative strategy for the EP!C Roadshow — our first global DEIB campaign dedicated to highlighting the voices, stories, and impact of our employee-led networks. The Roadshow brought employees together across time zones, roles, and identities. It wasn't just about representation — it was about belonging.
RGER EP!C Roadshow
🛠️ My Role: Campaign Development, Storytelling & Engagement Strategy
I built the EP!C Roadshow from the ground up — leading brand development, messaging, and the end-to-end activation plan across global platforms.
Key activities included:
Roadshow Identity & Visual Toolkit
Created a unified visual brand and templates for use across boom!, SmartHub, Teams, and events
Designed spotlight graphics, shareable templates, and custom storytelling assets for each network
Multi-Channel Communications
Published 46 DEIB-focused blogs in one quarter, ranging from personal narratives to network news
Featured 9 EP!C Networks: Accessibility, Multicultural, LGBTQIA+ & Allies, Women & Allies, Social Mobility, HEART (Wellbeing), CSR, Men’s Health, and Parents
EP!C Roadshow Snapshat
Global Events & Activations
Hosted 12+ virtual and in-person events, including an EP!C panel for International Women’s Day with executive and external guest speakers
Brought DEIB visibility into larger cultural moments like the Thank You Festival and People Strategy rollout
Measurable Outcomes & Commitments
Supported global social impact efforts, resulting in 2,097 volunteer hours (equal to 87+ days)
Contributed to Level 1 Disability Confident Employer status and new partnerships
Helped launch the Supplier Charter of Ethics and joined the Armed Forces Covenant
Cemented DEIB as a core part of our CSR pillars: People, Planet, and Progress
💥 The Results: A Platform for Purpose and Progress
I’m a part of something EP!C
The EP!C Roadshow proved that when inclusion is celebrated, it sparks advocacy and action.
🌍 12 EP!C-led events hosted across regions
✍️ 46 blogs published and amplified through global internal channels
🫶 2,097 volunteer hours contributed by 328 employees
✅ Achieved Level 1 Disability Confident status
🧾 Launched new DEIB and ethical impact initiatives, including the Supplier Charter of Ethics
❤️ Why It Matters
Belonging doesn’t happen by chance — it’s intentionally built.
The EP!C Roadshow brought DEIB out of the sidelines and into the heart of the business. It gave employees a platform to be seen, heard, and celebrated. It shifted the conversation from awareness to advocacy — and from inclusion as a value to inclusion as a way of working.
