You don’t have an EVP that reflects your culture — and it’s costing you talent?
I build employer brand narratives that attract, convert, and keep the right people — with storytelling that lives beyond the job post.
Employer Brand & EVP
🖥️ Careers Site Relaunch
Problem: Careers site was outdated and didn't reflect our culture or EVP.
Solution: I led a strategic redesign grounded in storytelling, accessibility, and DEIB.
Impact: Unified global site, EVP clarity, enhanced recruiter enablement.
✨ BETTER EVP Strategy
Problem: Our EVP didn’t clearly articulate our promise to candidates.
Solution: I promoted a framework (BETTER) to spotlight our values and elevate our employer brand.
Impact: 349% Instagram growth, 62% roles filled via LinkedIn, 100+ new stories.
🌟 Global Brand Campaign: The Power of Appreciation
Problem: Employees were disconnected from the new brand promise.
Solution: I launched an internal activation campaign aligned to EVP and recognition.
Impact: 1.2M+ impressions, 350+ social posts, top-performing internal hashtag.
🏅 Award Strategy: Elevating Internal Impact to Global Recognition
Problem: Powerful people strategies weren’t being shared or celebrated externally — missing opportunities to attract talent, inspire clients, and establish thought leadership.
Solution: I built a scalable award entry strategy and framework, tied to business priorities like wellbeing, EVP, recognition, and flexible work. I partnered with internal teams to document impact, write winning entries, and amplify our credibility.
Impact: 2022–2025: 100+ applications submitted, 60+ finalist placements, 20+ wins across UK, US, and AU; including Gold Stevie Awards, Best Internal Comms, and #1 Inspiring Workplace. Entries also inspired client award submissions and supported sales enablement.